National Practice Lead, Campaigns and Digital Mobilization
Joseph Lavoie leads Crestview’s national campaigns and digital mobilization practice.
Joseph has more than a decade of campaign and public affairs experience, joining Crestview after years of honing his craft in the United States, Canada and abroad.
As a senior political staffer, Joseph served Canada’s former Minister of Foreign Affairs, John Baird before serving former Prime Minister Stephen Harper as his Director of Strategic Communications.
Joseph was an early pioneer in using digital platforms to mobilize voters and citizens to take meaningful action. He applied this approach with a talented team at Global Affairs Canada to conceptualize and launch Canada’s direct diplomacy efforts in Iran.
In the Prime Minister’s Office, Joseph led a team of communicators tasked with delivering the government’s message directly to Canadians. Embracing innovative concepts from the private sector, he shifted the government’s focus towards content marketing to make the government’s message approachable and shareable.
Joseph has directed campaign teams responsible for developing data-driven strategies, online mobilization, advertising, outreach, candidate services, video production, real-time content production, monitoring and analysis, and digital get-out-the-vote programs.
In 2007, Joseph was selected Canada’s Next Great Prime Minister by Canadians as part of a scholarship program sponsored by Magna International, the Dominion Institute, and the Canada-US Fulbright Program.
Joseph graduated from York University’s Glendon College.