Innovative ways to attract quality leads and secure new customers
With attractive solar energy incentives over the past 10 years, solar energy systems almost sold themselves! Now that Ontario solar industry is operating in a more market-driven environment it is important for companies to rethink their marketing strategies and how they communicate with prospective customers. Customers are demanding more, and companies need to deliver more. The first step is ensuring your company is communicating effectively. In this session, learn about innovative solar energy marketing strategies and techniques that you can apply to your business today.
Moderator: Brian Douglas, Vice President of Sales, HES PV
James Henry, Project Sunroof Lead, Google Canada
Iuliana Calin, Head of Energy Partnerships, Canada, Google Hardware (formerly Nest)
Mackie Hilborn, CEO, EnergyGeeks